The Vallenwood Growth Alignment Model
After two decades in technology sales and marketing at some of the industry’s most innovative and respected companies, I’ve decided to step into a new chapter: fractional marketing leadership. This isn’t a sudden change—it’s the culmination of years of experience, training, and mentorship that now allows me to bring strategic value beyond a single product, company, or industry.
When I considered how to differentiate myself in a crowded market of talented fractional leaders, I asked the question: why would I hire me? The answer lies in a career lived at the intersection of three critical domains of marketing.
Market Sizing (place)
Roadmap and Pricing Strategy (product & price)
Brand Strategy and Partner Co-Marketing (promotion)
From these intersections I’ve developed a framework—The Vallenwood Growth Alignment Model—which integrates:
Deep Market Understanding
The Brand Story
Unlocking Potential
We begin with a deep dive into the market: research, industry trends, competitor analysis, and understanding how your company fits into the landscape. We then uncover the ethos of your brand—your story, your differentiators, and the journey that’s brought you here.
This foundation reveals the strength (or gaps) in your Brand Story and guides us in refining it for the future. With clarity on both market context and narrative, we then move toward Unlocking Potential—designing strategies that maximize impact across customers, employees, partners, and stakeholders.
When these three concentric circles align, companies achieve more than growth—they unlock their full potential. The result is a balanced mix of self-awareness, purpose, and market impact that drives sustainable success.
I’m excited to share this framework as I launch Vallenwood Consulting. If you’re ready to explore what this model can unlock for your business, connect with me on LinkedIn or schedule a call with me.
