About the ProjectBy introducing a clear hierarchy within Intel’s Pentium line, we turned a complex pricing challenge into a scalable, low-cost success. The move strengthened market share, protected the Core brand, and proved that simplicity can be a powerful growth strategy.
Intel needed to close a pricing gap in emerging markets without diluting the premium image of its Intel Core brand. The Pentium line filled that space but lacked clear value and was losing share at key price points.
My team and I analyzed pricing, positioning, and perception to identify a scalable, low-cost fix. The goal was to clarify Pentium’s value while protecting the Core brand’s strength.
I introduced a clear hierarchy — Pentium Gold and Pentium Silver — to define features and pricing tiers. This simple structure improved customer understanding and maintained Core’s premium status.
The change required minimal investment, scaled globally, and quickly closed the pricing gap. Market share improved, proving that simple, well-structured strategies deliver strong results.
